Our client, owner of a Merino Wool farm on the remote Eyre Peninsula, engaged us to create a brand and associated marketing for his fine-merino wool.
We saw an opportunity to add value to the raw product by harnessing the benefits of the pristine coastal location, the 100-year family farming tradition and the guaranteed traceability of the product.
The brandmark: The refined "e" symbol signifies the Eyre Peninsula location whilst the quality of linework conjures a ball of wool, the prevailing ocean breezes and a garment blowing in the wind. The repetition of line a deliberate nod to the iconic Woolmark logo.
Client: Fresh Eyre Merino
Copywriting: Rob Sweeton