The Turtle Café in Elwood is a Melbourne institution so when our good friends, and experienced café owners, approached us to re-brand the ageing café, of course we jumped at the chance.
With so much nostalgia and equity in the original name it was decided to retain it, albeit with a small tweak. We developed a playful and abstract turtle symbol which is translated across environmental graphics, digital and printed applications.
The re-brand is currently is progress.
More to come!
Client: Elwood Turtle